About us
Shop differently
We believe in the transition to a circular fashion system, focusing on extending the life of clothing.
LENA's focus is on the major waste problem in the fashion industry which is created by overproduction and overconsumption. A lot for little, and above all very quickly. Consumers have massively started to see clothing as a disposable product.
In short, it comes down to the fact that by borrowing clothes instead of buying them, we have to produce less clothes, consume less, never throw anything away again. What we make must be constructed in such a way that it can become a raw material for a new product after a very long life. Then the circle is complete.
Self Brand
For 13-20 Teenagers, 21-60 Adults
For Females
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